In any given year, millions of Americans will buy fine jewelry and watches, and many of them will make more than one purchase. Placing impulse items, such as Suntime Collegiate Watches near your cash registers can be a highly successful sales tactic.

The most comprehensive study of impulse purchases was performed in 2002. According to the study, conducted by Leo J. Shapiro and Associates for Marketing Support Inc. of Chicago, almost one-third of all consumers make a sizable impulse purchase every week. The median purchase was reported to be over $30. Of specific interest to many retailers, the study found that about 25 percent of impulse purchases are made in specialty stores. Another important contributor to successful impulse items is the ability for the customer to have a personal connection to a product. Custom jewelry and personalized items work for this reason. Suntime Collegiate Watches are a perfect example of an impulse product that can add to your bottom line each year.


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Trivia

FANFARE TRIVIA: Which of the following observances does not take place in the summer time?

a. National Sandwich Month
b. National Ice Cream Month
c. National Barbecue Month
d. National Watermelon Month


(Look for the answer in the next issue of the Suntime Fanfare)

 
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Suntime Collegiate Watches




The Eclipse Ladies' watch combines the versatility of a jewelry-inspired bracelet and the functionality of a timepiece. The fashionable Eclipse creates a graceful profile with the elegant faux chain bracelet in a gleaming Stainless Steel finish.

Call 1-800-659-2824 and ask our sales representatives how to get these products in your store today.


   

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